Search Engine Optimisation | SEO Glasgow
Be found where your customers are looking
Climb up the search results in Google and outrank your competition
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Cut through the noise in a crowded market
The online world is competitive. How many other businesses are out there chasing the same customers as you?
You might have a great product or service, but if your website doesn’t show up at or near the top of the search results, people are going to spend money with your competitors instead.
We can help you rise above the crowd and dramatically boost your online visibility with a targeted SEO strategy.
What is SEO?
SEO or Search Engine Optimisation is the process of raising the profile of your website so that it appears higher up in the organic results of search engines like Google.
The higher up you appear, the more people see your website – which means more clicks, more visitors, and consequently more enquiries and sales.
SEO is based on a simple idea: Search engines like Google want to serve high quality, relevant, useful results.
Simple – in theory. In practice, you need to understand how search engines determine which websites to rank.
Elements of Strong SEO
Some of the factors search engines weigh up when ranking your website include:
Website Design
SEO starts from the ground up. A website should have a clear structure, load quickly, and work on all devices (be mobile responsive). Sites that do not are moved to the back of the queue.
Website Content
High quality, relevant content is the single most important factor for ranking high in search. As well as being relevant, text must be easy to read and well organised.
Keyword Density
The search terms people use to look for your business should appear within your website, in page titles, headers, text, image descriptions and links.
Page Speed
Google actively measures page speed, and uses this as a factor in determining rank. Page load times should be kept to a minimum. Anything that takes longer than a second or two to load will result in lost.
Security
Search engines like websites that can verify they are who they say they are. This can be demonstrated with an SSL security certificate, which appears as a little padlock beside your URL.
Accessibility
Accessibility means making your website easy to use for all users, and is becoming a more important factor over time. Accessibility principles are part of good design and benefit every user.
Activity
Search engines want to direct people to active, thriving sites. Sites that haven’t been maintained or updated in a long time look abandoned, and are slowly de-prioritised.
Location
Google also factors in location data (especially on mobile) when deciding which sites to show first. If you have a premises or cover a specific service area, you can turn this to your advantage.
External Traffic and Links
Social media shares and links from other sites demonstrate authority in your field, which is a key indicator of quality to search engines. These kind of markers require a strategy to get.