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Effective Small Business Websites
A professional online presence is a must have for any business in this day and age… but having a great looking website is only half the battle.
Your website’s real purpose is to convert visitors into leads – so that you can make more sales and grow your business! That’s the kind of website we specialise in.
At The Works, we take a conversion first approach to website design. This means every element of the website is designed to hook visitors in and direct them to the next step in your sales process.
Building your perfect website
1.
Clarify your Target customer
Who are we speaking to and what problem(s) are you solving? This may seem obvious, but this is the foundation of the website.
2.
Decide What You want them to do
It might be contacting you for a free quote, signing up to a trial service… Whatever it is, the key is making it easy, obvious and appealing.
3.
Build Trust & Credibility with website content
We make prospects feel like YOU are the provider for them, before you’ve even met, by building excitement and pre-empting objections.
4.
Get a steady supply of new prospects!
Your website becomes a Lead Generation Machine – delivering a stream of quality prospects who are likely to buy.
How it Works
We understand the online world may be new territory for you, but don’t worry – that’s why we’re here.
We begin each design with a detailed one-on-one consultation to learn all about your business, discuss the services you offer, the customers you serve, and what sets you apart.
From there, we come up with an outline for the structure and functionality of your website that will achieve your goals. Once you’re happy with the plan, we move forward to the design and building stage.
We keep in regular contact throughout, and work until you are completely satisfied with your new website. Finally, after we complete our checks, we connect your site to your domain and go live.
What's included
- Responsive Design
Modern websites need to look great and function correctly on any screen size. Our designs seamlessly resize to perfectly fit the user’s device, whether it be a desktop or laptop, tablet or smartphone.
- Security
A SSL security certificate reassures visitors (and google) by encrypting traffic to keep personal information secure. It appears as a little padlock icon in your browser address bar, which you can see to the side of every reputable website.
- Search Engine Ready
SEO starts with good website design and structure. Our websites are built to be easy for search engines like Google and Bing to ‘crawl’, so that your website may appear in relevant searches.
Depending on your requirements, we can also set up:
- Contact Forms
Contact forms are the easiest way for visitors to contact you, and for you to gain valuable information about your leads. Forms can be basic to detailed questionnaires, and you can have multiple forms, depending on what you need.
- Click-to-Call
If you prefer getting customers on the phone, add an instant click-to-call button to make it easy for them to strike while the iron is hot.
- Analytics
See how many people are viewing your website, which pages they’re viewing, and when and where they drop off – allowing you to identify potential bottlenecks that can be improved.
- Social Media Integration
If you showcase images on Instagram or engage in conversations with customers on Facebook, these feeds can be integrated directly into your website to demonstrate social proof right at the perfect moment.
- Appointment Scheduling
Eliminate email ping-pong with scheduling software integrated into your website. This can be public, e.g. for discovery calls, or private, e.g. for customers to book prepaid sessions.
- Google Maps Integration
If you serve customers at a physical location, embed a map into your contact page to allow people to easily get directions. If you want, you can also start gathering reviews to display alongside.
- Blog
Demonstrate your expertise and passion with a Blog section on your website, where you can upload articles to educate your customers and boost your visibility in search.
- Email @yourbusiness (with hosting plan)
A real business email address (not a gmail or yahoo account) is of one those details that helps create a trustworthy, professional impression. Unlimited email @ your domain is available with our managed hosting plans.
- Payment Gateway
Accept online payments directly from your website on a one-off or ongoing basis through reputable providers like Paypal and Stripe.
- E-commerce
List and sell your products direct to customers through a virtual shop that displays your products at their best and makes purchasing easy.
- Members' Area
Build a community with a private members section of your website, where you can upload files, lessons, courses, discussion forums, and more, that only your customers can access.
- many more...
We can implement virtually any kind of functionality you need. If you require something specific not listed here, please get in touch to discuss your requirements and how we can help.